THE CONSEQUENCE OF PARTNER RELATIONSHIP QUALITY TO PREDICT THE SUCCESSFUL PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES (SMES) INTERNATIONAL JOINT VENTURES (IJVS) IN THAILAND INDUSTRIAL SECTORS
Download| Volume 10 Issue 1 2014 | |
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| Author(s): |
Wanida Wadeecharoen
Athiwat Kanjanavanikul
Sombat Teekasap
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| Abstract | This study highlighted the importance of partner relationship quality captured by bonding, empathy, reciprocity, and trust in SME IJV firms. Despite, there has been no systematic analysis has found in the literature regarding partnership quality in term of relationship marketing (RM) and its effect on IJV business performance across several of Thailand’s industrial sectors. By systematic random sampling, 835 questionnaires were distributed and 341 (42%) usable cases were returned for the final analysis. The study examines the direct and indirect effect of partner relationship quality and its consequence on SME IJV in Thailand across several industrial sectors. Findings: The results of the study confirmed the significant importance of partner relationship quality represented by bonding, empathy, reciprocity, and trust have fully mediated the relationship between MO and SME IJV performance. Based on this finding, partner relationship quality is implicit to be an important predictor to determine the success of SME IJV in Thailand. |
| Keywords | SME, IJV, Relationship Quality, Thailand |
| Year | 2014 |
| Volume | 10 |
| Issue | 1 |
| Type | Full Length Paper |
| Recognized by | Higher Education Commission of Pakistan, HEC | Category | "Y" | Journal Name | IBT Journal of Business Studies | Publisher Name | ILMA University | Jel Classification | - | DOI | http://dx.doi.org/10.46745/ilma.jbs.2014.10.01.01 | ISSN no (E, Electronic) | 2409-6520 | ISSN no (P, Print) | 2416-8393 | Country | Pakistan | City | Karachi | Institution Type | University | Journal Type | Open Access | Manuscript Processing | Blind Peer Reviewed | Format | Paper Link | http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/10.1/1.%20The%20Consequence%20of%20Partner%20Relationship%20Quality%20to%20Predict%20the%20Successful%20Performance.pdf | Page | 1-22 |