INVESTIGATING THE IMPACT OF BALANCED SCORECARD ON PERFORMANCE OF BUSINESS: A STUDY BASED ON THE BANKING SECTOR OF PAKISTAN

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Volume 10 Issue 1 2014

Author(s):

Muhammad Tariq
Institute of Business and Technology Karachi, Pakistan.
Muhammad.tariq1985@gmail.com

Arslan Ahmed
Iqra University Karachi, Pakistan.
Arslan_courage@gmail.com

Syed Kashif Rafi
Institute of Business and Technology Karachi, Pakistan.
skashifrafi@yahoo.com

Shuaib Ahmed
Institute of Business & Technology (IBT) Karachi, Pakistan.
shoaib.ahmed@ibt.edu.pk

Abstract This study is made to investigate the practicability and effectiveness of setting and implementing the Balance Score Card (BSC) in improving the overall performance of an organization. Multiple Regression has been deployed to analyze the survey results. The BSC model has been formulated based on five Perspectives: financial, internal control, learning, and growth, customers, and Vision and Strategy. The findings of the study suggest that implementation of Balance scorecard models in Banks provide favorable outcomes in perspectives of financial, internal control, learning and growth, and customers. The financial Perspective of BSC greatly influences the Banks’ performance. Further, setting the standards for customer preferences pursue the customers to be loyal to Bank. The outcome of this study provides a framework and importance of the application of the Balanced Score Card in the Banking Industry. The other Industry may also take benefit of this study.
Keywords Internal Control, Performance Measurement, Efficiency.
Year 2014
Volume 10
Issue 1
Type Short Report
Recognized by Higher Education Commission of Pakistan, HEC
Category "Y"
Journal Name IBT Journal of Business Studies
Publisher Name ILMA University
Jel Classification -
DOI http://dx.doi.org/10.46745/ilma.jbs.2014.10.01.09
ISSN no (E, Electronic) 2409-6520
ISSN no (P, Print) 2416-8393
Country Pakistan
City Karachi
Institution Type University
Journal Type Open Access
Manuscript Processing Blind Peer Reviewed
Format PDF
Paper Link http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/10.1/9.%20Investigating%20the%20Impact%20of%20Balanced%20Scorecard%20on%20Performance%20of%20Business%20A%20study%20based%20on%20the%20Banking%20Sector%20of%20Pakistan.pdf
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