IMPACT OF SOCIOECONOMIC COMPULSION ON NPA LEVEL OF SELECT BANKS IN INDIA A COMPARATIVE STUDY
Download| Volume 11 Issue 1 2015 | |
|---|---|
| Author(s): |
Pradipta Gangopadhyay
|
| Abstract | In pursuit of seeking the understanding of the implications of Hofstede’s cultural dimension, the current study assesses the relationship between uncertainty avoidance and incidence of self-medication among the consumers in Pakistan. The research methodology for the study is a triangulation of qualitative and quantitative techniques. Constructs were espoused from previous studies however adaptation was made to suit the researcher’s needs. The instruments consisted of close-ended questions only. Cross-sectional data for the study has been collected through convenience sampling from a sample size of 300 students studying in different business schools in Karachi, Pakistan. We finally conclude that the working professionals enrolled in business schools generally tend to refrain from self-medication because they consider it risky and that it that could have serious health consequences. However, it was found that people tend to self-medicate for a common type of ailments based on their previous experiences. The findings also support our assumption that a high score on uncertainty avoidance means a low score on behavioral intentions. The findings of the study suggest a significant relationship between behavioral intentions and uncertainty avoidance, measured through perceived risk and risk aversive behavior. The results of the study posit a negative relation between dependent and independent variables. |
| Keywords | Consumer Behaviors, Hofstede Model, Uncertainty Avoidance. |
| Year | 2015 |
| Volume | 11 |
| Issue | 1 |
| Type | Short Report |
| Recognized by | Higher Education Commission of Pakistan, HEC | Category | "Y" | Journal Name | IBT Journal of Business Studies | Publisher Name | ILMA University | Jel Classification | - | DOI | http://dx.doi.org/10.46745/ilma.jbs.2015.11.01.12 | ISSN no (E, Electronic) | 2409-6520 | ISSN no (P, Print) | 2416-8393 | Country | Pakistan | City | Karachi | Institution Type | University | Journal Type | Open Access | Manuscript Processing | Blind Peer Reviewed | Format | Paper Link | http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/11.1/12.%20IMPACT%20OF%20SOCIOECONOMIC%20COMPULSION%20ON%20NPA%20LEVEL%20OF%20SELECT%20BANKS%20IN%20INDIA%20A%20Comparative%20Study.pdf | Page | 160-172 |