Volume 14 Issue 1 2018


Samia Shaikh
Szabist University, Karachi, Pakistan.

Soobia Saeed
ILMA University, Karachi, Pakistan.

Muhammad Waqas
Lecturer, DHA Suffa University, Pakistan.

Farooque Ahmed Memon
Ilma University, Karachi, Pakistan.

Abstract The purpose of this research is to identify the key factors of mobile Banking technology adoption which influence customer E- satisfaction in Pakistan as Mobile banking has manifest itself as an evolving technology adopted by the banking industry around the world. Multiple Regressions have been used to test the due which is collected through Questionnaire, including questions focusing on Cost Efficiency, Easiness, and Security. The outcomes of the study suggest that Cost Efficiency, Easiness, and Security have a significant impact on Customer E-Satisfaction. However, Cost Efficiency and Security are negative or inversely in relation but the easiness factor is in positive relation. The study provides a better understanding of major factors effecting Customer E-Satisfaction in Mobile banking services. Banks can make their mobile banking services smoother by focusing on these factors to grab the increasing demand for this service.
Keywords Mobile, Banking services, Customer Satisfaction, Pakistan
Year 2018
Volume 14
Issue 1
Type Short Report
Recognized by Higher Education Commission of Pakistan, HEC
Category "Y"
Journal Name IBT Journal of Business Studies
Publisher Name ILMA University
Jel Classification D10, D12, E70
ISSN no (E, Electronic) 2409-6520
ISSN no (P, Print) 2416-8393
Country Pakistan
City Karachi
Institution Type University
Journal Type Open Access
Type of Review Double Blind Peer Reviewed
Format PDF
Paper Link
Page 39-51
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