CORPORATE SOCIAL RESPONSIBILITY (CSR) FROM ORGANIZATIONAL PERFORMANCE PERSPECTIVE: ANALYSYS OF PHARMACEUTICALS INDUSTRIES OF MALAKAND DIVISION

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Volume 15 Issue 1 2019

Author(s):

Alam Zeb
Assistant Professor, Department of Commerce and Management Sciences,University of Malakand
alamzabmbams@gmail.com

Muhammad Khalil Ur Rahman
PhD-Scholer, Department of Commerce and Management Science,University of Malakand
N/A

Shabir Ahmad
Assistant Professor, Department of Commerce and Management Studies,University of Malakand.
N/A

Abstract This paper aims to explore corporate social responsibility from organizational performance perspective. This research was conducted on the pharmaceutical industries of Malakand division and by structured questionnaire data was collected from customer. 50 customers sample size was selected using convenience sampling techniques. Out of whom 40 questionnaires were received having response rate of 80% and are used for data analysis. Descriptive statistics, correlation analysis and regression analysis were used for analysis. Results of the research demonstrate that the associationamongcorporate social responsibility and organizational performance is positivein the pharmaceutical industries of Malakand division Pakistan.
Keywords CSR, organizational performance, Industries
Year 2019
Volume 15
Issue 1
Type Research paper, manuscript, article
Recognized by Higher Education Commission of Pakistan, HEC
Category "Y"
Journal Name IBT Journal of Business Studies
Publisher Name ILMA University
Jel Classification -
DOI https://doi.org/10.46745/ilma.ibtjbs.2019.151.06
ISSN no (E, Electronic) 2409-6520
ISSN no (P, Print) 2415-8393
Country Pakistan
City Karachi
Institution Type University
Journal Type Open Access
Manuscript Processing Blind Peer Reviewed
Format PDF
Paper Link http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/15.1/6.pdf