THE UNIFICATION OF PRODUCT LIFE-CYCLE AND INDUSTRY LIFE-CYCLE: A FRAMEWORK FOR TELECOM SECTOR IN PAKISTAN
Download| Volume 15 Issue 1 2019 | |
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| Author(s): |
Amena Sibghatullah
Musarrat Shamshir
Kamran Siddiqui
Nazia Saeed
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| Abstract | The purpose of this study is to propose a strategic framework using the Unified Life Cycle (ULC) model by combining Product lifecycle (PLC) and Industry life cycle (ILC). Data collection and analysis involve multi-stage qualitative methods. At the first stage, qualitative data was collected through interviews and focus groups while at a later part of the research qualitative data was again collected from the marketing experts (N = 100). This paper shows originality on many counts. Firstly, both PLC and ILC have shown weaknesses and limitations in earlier researches. This research has unified both PLC and ILC into one ULC combining the strengths and reducing the weakness of both life cycles. Secondly, earlier studies failed to provide any integrated strategic framework of selecting appropriate pricing strategies; using both PLC and ILC in silos. The current research provides an integrated strategic framework for pricing strategy selection using a newly proposed strategic framework labeled as ULC |
| Keywords | Product life cycle, Industry Life cycle, Unified Life Cycle, strategy framework. |
| Year | 2019 |
| Volume | 15 |
| Issue | 1 |
| Type | Research paper, manuscript, article |
| Recognized by | Higher Education Commission of Pakistan, HEC | Category | "Y" | Journal Name | IBT Journal of Business Studies | Publisher Name | ILMA University | Jel Classification | L63, D15, L96 | DOI | http://dx.doi.org/10.46745/ilma.jbs.2019.15.01.02 | ISSN no (E, Electronic) | 2409-6520 | ISSN no (P, Print) | 2416-8393 | Country | Pakistan | City | Karachi | Institution Type | University | Journal Type | Open Access | Type of Review | Double Blind Peer Reviewed | Format | Paper Link | http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/15.1/2.pdf | Page | 19-32 | References | Aftab, M., & James, A. (2017). People as an essential tool for considering ethics in the product
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