Enhancing Organizational Performance through Social Media use and Knowledge Management


Volume 16 Issue 1 2020


Khawaja Khalid Mehmood
Bahauddin Zakariya University.

Nadeem Ahmed Sheikh
Bahauddin Zakariya University.

Farkhandah Batool
Bahauddin Zakariya University.

Abstract Researchers acknowledge the importance of knowledge, innovation, social capital, and social media for organizations. Based on the practical and academic importance of these variables, hypotheses were developed and relationships have been tested among knowledge management, innovation, and performance for various contexts. Furthermore, hypotheses have also been drawn to test the relationships amongst knowledge management, social capital, and social media use. However, limited research examined relationships amongst all these constructs in the same research framework, and this research attempted to cover that gap. Thus, this research pays original contribution in the form of testing an extended model regarding the impact of social media use on companies’ performance involving the investigation of the serial mediating effect of social capital, knowledge management, and innovation. Pakistan’s home appliance industry markets around 2500 electronic products and has a 95% share domestically. Further, innovation and knowledge sharing are critical success factors for the home appliance industry, Therefore, this study was conducted for this industry and used a survey method which resulted in 150 responses from the managers. The study finds that commercial social media use by companies impacts knowledge management through social capital, and a serial mediating impact of these constructs exists amongst social media use and organization performance. There are extremely limited studies for electronic companies in Pakistan given the concerned variables. Therefore they are helpful for the managers concerned as these findings suggest effective use of social media by electronic companies in particular to create better organizational knowledge and improve company performance.
Keywords innovation, knowledge management, social capital, social media use, organizational performance, electronics industry.
Year 2020
Volume 16
Issue 1
Type Research paper, manuscript, article
Recognized by Higher Education Commission of Pakistan, HEC
Category "Y"
Journal Name IBT Journal of Business Studies
Publisher Name ILMA University
Jel Classification L25, P17, P47, M12, 032
DOI http://dx.doi.org/10.46745/ilma.jbs.2020.16.01.13
ISSN no (E, Electronic) 2409-6520
ISSN no (P, Print) 2416-8393
Country Pakistan
City Karachi
Institution Type University
Journal Type Open Access
Type of Review Double Blind Peer Reviewed
Format PDF
Paper Link http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/16.1/13.pdf
Page 193-210
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