STUDENT’S ATTITUDE TOWARDS PEER-TO-PEER MUSIC FILE SHARING AND DOWNLOADING FROM INTERNET-A CROSS SECTIONAL STUDY OF AMERICAN AND MOROCCAN STUDENTS
Download| Volume 10 Issue 1 2014 | |
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| Author(s): |
Talha Harcar
Abdul Naveed Tariq
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| Abstract | The main aim of this study is to compare two different cultures in terms of the ethical and legal use of music sharing technology. Students’ perceptions of downloading from the web and sharing music vary across cultures. Such practices have caused significant losses to the music and film industry. Primary data was collected from Morocco and US university students on a pretested questionnaire. Besides frequency distributions, chi-square, t-test, and confirmatory factor analysis were used as inferential tools. Results showed a considerable difference between Moroccan and American students’ attitudes in terms of music file sharing and downloading. Compare to Moroccans, American students were more aware of ethical, and legal aspects of music file sharing and download from the web. Research findings suggest the music industry should focus on making music products more affordable and create awareness towards music piracy through promotional campaigns keeping in mind the cultural differences of end-users. The research findings will set a platform for further comparative studies in the same context. |
| Keywords | File Sharing, Piracy, Free downloads, Cross-Culture. |
| Year | 2014 |
| Volume | 10 |
| Issue | 1 |
| Type | Short Report |
| Recognized by | Higher Education Commission of Pakistan, HEC | Category | "Y" | Journal Name | IBT Journal of Business Studies | Publisher Name | ILMA University | Jel Classification | - | DOI | http://dx.doi.org/10.46745/ilma.jbs.2014.10.01.10 | ISSN no (E, Electronic) | 2409-6520 | ISSN no (P, Print) | 2416-8393 | Country | Pakistan | City | Karachi | Institution Type | University | Journal Type | Open Access | Manuscript Processing | Blind Peer Reviewed | Format | Paper Link | http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/10.1/10.%20Students%20Attitude%20towards%20Peer%20to%20Peer%20Music%20File%20Sharing.pdf | Page | 137-149 |