DIFFUSION OF INNOVATION MODEL OF NEW SERVICES OFFERINGS IN UNIVERSITIES OF KARACHI
Download| Volume 10 Issue 1 2014 | |
|---|---|
| Author(s): |
Shuaib Ahmed
Syed Kashif Rafi
Rajkumar
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| Abstract | This research study aims to investigate the influence of the adoption of new majors/specialization in the universities of Karachi, Pakistan. Using students’ sample, this research test the relationship of selected variables i.e. Relative advantage, Observe-ability, Trial-ability, Compatibility, and Complexity with the behavior of students in adopting a new major/specialization. The study significantly reveals that the students performing well are looking for innovative majors and accepting new majors as a challenge. The results show that that the relative advantage, compatibility, trail-ability, complexity, and observe-ability are positively correlated with the adoption of a new major. The diffusion of innovation model is a useful predictor of students enrolling in new major areas of study. The findings are helpful for academicians, the bureau of curriculum, and other institutions to design and market new academic programs. |
| Keywords | Diffusion, Innovation, New Services Offerings, Karachi. |
| Year | 2014 |
| Volume | 10 |
| Issue | 1 |
| Type | Short Report |
| Recognized by | Higher Education Commission of Pakistan, HEC | Category | "Y" | Journal Name | IBT Journal of Business Studies | Publisher Name | ILMA University | Jel Classification | - | DOI | http://dx.doi.org/10.46745/ilma.jbs.2014.10.01.08 | ISSN no (E, Electronic) | 2409-6520 | ISSN no (P, Print) | 2416-8393 | Country | Pakistan | City | Karachi | Institution Type | University | Journal Type | Open Access | Manuscript Processing | Blind Peer Reviewed | Format | Paper Link | http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/10.1/8.%20Diffusion%20of%20Innovation%20Model%20of%20New%20Services%20Offerings%20in%20Universities%20of%20Karachi.pdf | Page | 114-124 |