DISPARAGEMENT AS A PROCESSSING STIMULUS FOR HUMOR IN ADVERTISING
Download| Volume 11 Issue 1 2015 | |
|---|---|
| Author(s): |
Dr. Irfan Hameed
Dr.Siraj Jamal Siddiqui
Dr.Javed Hussain
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| Abstract | Disparagement, Humor, In advertising Intension attitude toward the advertisement attitude toward the brand |
| Keywords | Human Resource Management (HRM) Training & Development , Job Rotation (JR) Career Development (CD) Job satisfaction (JS) Employee Retention |
| Year | 2015 |
| Volume | 11 |
| Issue | 1 |
| Type | Full Length Paper |
| Recognized by | Higher Education Commission of Pakistan, HEC | Category | "Y" | Journal Name | IBT Journal of Business Studies | Publisher Name | ILMA University | Jel Classification | - | DOI | http://dx.doi.org/10.46745/ilma.jbs.2015.11.01.07 | ISSN no (E, Electronic) | 2409-6520 | ISSN no (P, Print) | 2416-8393 | Country | Pakistan | City | Karachi | Institution Type | University | Journal Type | Open Access | Manuscript Processing | Blind Peer Reviewed | Format | Paper Link | http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/11.1/7.%20Disparagement%20As%20a%20Processing%20Stimulus%20for%20Humor%20in%20Advertising.pdf | Page | 82-101 |