SYSTEMATIC APPROACH OF CUSTOMER RELATIONSHIP MANAGEMENT IN MUCH DIFFERENT ORGANIZATION
Download| Volume 14 Issue 2 2018 | |
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| Author(s): |
Farooque Ahmed Memon
Soobia Saeed
Asadullah Shaikh
Muhammad Ali Memon
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| Abstract | The aggregate number of target clients does not expand by many rates every year. The entire thought of Customer Relationship Management (CRM) is to oversee and protect the client base of any association. It requires far less exertion and assets to hold clients contrasted with drawing in new ones. Offering basic administrations and motivations can prompt client dedication which itself will pull in new clients. Throughout the last few decades' associations have understood the significance of CRM and have attempted diverse approaches to actualize CRM. Those associations that were effective in actualizing CRM were the individuals who comprehended its essential outline. The goal of this venture is to set up rules and a skeleton for effectively actualizing CRM in an association, this report will reveal insight into subtle elements on different parts of CRM and how an association can hold their current client and also draw in new ones. |
| Keywords | Customer Relationship Management, associations, significance |
| Year | 2018 |
| Volume | 14 |
| Issue | 2 |
| Type | Short Report |
| Recognized by | Higher Education Commission of Pakistan, HEC | Category | "Y" | Journal Name | IBT Journal of Business Studies | Publisher Name | ILMA University | Jel Classification | D71,M11 | DOI | http://dx.doi.org/10.46745/ilma.jbs.2018.14.02.11 | ISSN no (E, Electronic) | 2409-6520 | ISSN no (P, Print) | 2416-8393 | Country | Pakistan | City | Karachi | Institution Type | University | Journal Type | Open Access | Type of Review | Double Blind Peer Reviewed | Format | Paper Link | http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/14.2/11.pdf | Page | 132-147 | References | Archer, N.; Yuan, Y. (2017). Managing business-to-business relationships throughout the e- commerce procurement life cycle. Internet Research, Vol. 10, No. 5, pp385-395. Bayon T, Gutsche J & Bauer H. (2015). Customer Equity Marketing: Touching the intangible. European management Journal . 20 (3), 213-222. Berson, A.; Smith, S.; Thearling, K. (2016). Building data mining applications for CRM. McGraw- Hill, USA. Bradshaw D & Brash C.. (2007). Managing customer relationship in the e-business world how to personlise computer relationships for increased profitability. Internation journal of retail and distribution . 29 (12), 520-529. Brobst, S. (2007). Data Warehousing from the Trenches: Your Business Strategy is Only as Good as Its Execution. DM Review, March 2002, DMReview.com. Chang, J. (2009). CRM Suites for Medium to Large Enterprises. The Customer Relationship Management Solutions Guide, 3rd Edition, August 2001, CRMguru.com . Chang, J. (2005). A Guide to Evaluating CRM Software. The Customer Relationship Management Solutions Guide, April 2002, CRMguru.com. Close, W. (2009). The Need for a Multi-Vendor Strategy in Achieving Outstanding CRM. Defying the Limits, Vol. 2, CRMproject.com, Montgomery Research, Inc. Chaston I. (2010), e-marketing strategy, England McGraw Hill. Dyche J (2001). The CRM Handbook. London: Addison Welson. Day, G. S. (2000) Managing Market Relationships. Journal of the Academy of Marketing Sciences, Vol. 28, No. 1, pp 24-30. Feinberg, R. A.; Trotter, M. (2001). Immaculate Deception: The Unintended Negative Effects of the CRM Revolution. Defying the Limits, Vol. 2, CRMproject.com Hwang, H.; Yeh, R.; Chen, H.; Jiang, J. J.; Klein, G. (2002). IT Investment Strategy And IT Infrastructure Services. The Review of Business Information Systems, Vol. 6, No. 2 Jefferies C. S. (1999). Descriptive Research. Available: http://www.cwu.edu/~jefferis/PEHL557/pehl557_descript.html. Last accessed 10 spet 08. Kim J, Suh E & Hwang H. (2003). A model for evaluating the effectiveness of CRM using balanced scorecard. Journal of interactive marketing. 17 (2), 5-19. Kellen V. (2002). CRM Measurement Frameworks. kellen.net. Korner, V.; Zimmermann, H. (2000). Management of Customer Relationship In Business Media – The Case of the Financial Industry. Neill J. (2006). Qualitative Research. Available: http://wilderdom.com/OEcourses/PROFLIT/Class6Qualitative1.htm#Types. Last accessed 10 spet 2008. Petrissans, A. (1999). Customer Relationship Management: The changing economics of customer relationship white paper. Rud, O. P. (2011). Data Mining Cookbook. John Wiley & Sons, Inc., NY, USA. Renner, D. (2011). Closer to the Customer: Customer Relationship Management and the Supply Chain. Montgomery Research Inc., Ascent Volume1. Ryals L & knox S. (2012). Cross funcational issues in the relational implementation of relationship marketing through customer relationship management. European Management Journal . 19 (5), 534-542. routio P. (2007). Models in the Research Process. Available: http://www2.uiah.fi/projects/metodi/177.htm#explor. Last accessed 10 Sept -08. Ruane M J (2004). Essentials of Research Methods. London: Blackwell Publishing. Sterne J (2000). Customer Service on the internet. 2nd ed. United States of America: Wiley computer publishing. Schroeck, M. (2001). Customer Analytics Making the Difference in CRM: Customer Analytics Amplify the Value of Integrated CRM Solutions. DM Review, September 2001, DMReview.com Unr.(n.d). Quantitative and Qualitative Research. Available: http://www.unr.edu/bench/chap04.pdf. Last accessed 11 spet 2008. Wilson H, Daniel E & McDonal M. (2002). Factor for success in CRM system. Journal of marketing management. 18 (1), 193-219. |