THE ROLE OF E-RECRUITMENT IN ATTRACTING POTENTIAL CANDIDATES EVIDENCE FROM FRESH GRADUATE JOB SEEKERS

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Volume 14 Issue 2 2018

Author(s):

Muhammad Hafeez
Lahore Leads University, Lahore Pakistan.
muhammadhafeez@gmail.com

Umar Farooq
Leads Business School, Lahore Leads University, Lahore Pakistan.
umar_farooq@outlook.com

Muhammad Ziaullah
Department of Business Administration, Ghazi University, D.G. Khan.
mziaullah@gudgk.edu.pk

Muhammad Arif
School of Business Administration, Shaheed Banzir Bhutto University, Shaheed Banzir Abad.
muhammad.arif2011@yahoo.com

Samra Ashraf
Faculty of Computer Sciences, Lahore Leads University, Lahore Pakistan.
samra.ashraf01@gmail.com
Abstract The study aims to investigate the effectiveness of an online recruitment system and its impact on organizational attraction among fresh graduate job seekers. A sample comprised of 302 fresh graduate job seekers from well-known HEC recognized business schools in the Lahore region is selected using Stratified Random Sampling. Since the data is not normal, the Kruskill Wall is a test of mean differences is applied to compare the effectiveness of e-recruitment with traditional methods of recruitment. Furthermore, the Macro process tool of Regression analysis is used to examine the matter of cost-effectiveness, ease of use, and website quality. Findings of regression results confirm that e-recruitment has a positive influence on organizational attraction and cost-effectiveness and easy to use mediate the relationship between e-recruitment and organizational attraction. However, the positive relation between e-recruitment and organizational attraction depends on the quality of the recruitment website which depicts that Sitequal (Website Quality) moderates the relationship between e-recruitment and organization attraction. Thus, this study offers valuable findings for managers that aim to adopt E-recruitment systems in their hiring process.
Keywords Recruitment, E-Recruitment, Cost Effectiveness, Easy to Use, Site quality, Organizational Attraction
Year 2018
Volume 14
Issue 2
Type Short Report
Recognized by Higher Education Commission of Pakistan, HEC
Category "Y"
Journal Name IBT Journal of Business Studies
Publisher Name ILMA University
Jel Classification J64, A23
DOI http://dx.doi.org/10.46745/ilma.jbs.2018.14.02.05
ISSN no (E, Electronic) 2409-6520
ISSN no (P, Print) 2416-8393
Country Pakistan
City Karachi
Institution Type University
Journal Type Open Access
Type of Review Double Blind Peer Reviewed
Format PDF
Paper Link http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/14.2/5.pdf
Page 53-66
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