MUSLIM CONSUMER RESPONSE TOWARDS CSR FOCUSED COMPANIES WITH SPECIAL REFERENCE OF FINANCIAL IMPACT ON THE STOCK VALUE OF THE COMPANIES
Download| Volume 15 Issue 1 2019 | |
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| Author(s): |
M.Mubashir.Q.Khan
Shariq Mubashir
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| Abstract | Social and societal marketing are the ways through which the company markets their product as per the consumer needs and demands and on the other hand, spreads the message of their interest. On the other hand corporate social responsibility (CSR) is a business approach that contributes to sustainable development by delivering economic, social, and environmental benefits for all stakeholders. The organizations set their budget to spend on the social & societal causes. In this research paper, the concept of social and societal marketing is provided along with the concept of CSR linked with Quran verses and Ahadith in favor of charity. It is emphasized in the paper that Muslim consumers are responsive towards the companies which keenly participate in the public welfare work through CSR. |
| Keywords | Corporate Social Responsibility (CSR), Social marketing, Societal marketing, Quran, Ahadith, Charity |
| Year | 2019 |
| Volume | 15 |
| Issue | 1 |
| Type | Research paper, manuscript, article |
| Recognized by | Higher Education Commission of Pakistan, HEC | Category | "Y" | Journal Name | IBT Journal of Business Studies | Publisher Name | ILMA University | Jel Classification | M14, G17 | DOI | http://dx.doi.org/10.46745/ilma.jbs.2019.15.01.17 | ISSN no (E, Electronic) | 2409-6520 | ISSN no (P, Print) | 2416-8393 | Country | Pakistan | City | Karachi | Institution Type | University | Journal Type | Open Access | Type of Review | Double Blind Peer Reviewed | Format | Paper Link | http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/15.1/17.pdf | Page | 206-218 | References | Andreasen, Aian R. (1988), “Alternative Growth Strategies for Contraceptive Social Marketing Programs,” Joumal of Health Care Marketing, 8 (June), 38-46. Andreasen, A. R. 1995, Marketing social change: changing behavior to promote health, social development and the environment, Jossey-Bass Publishers, San Francisco. Barney, J. B. (2002) Gaining and Sustaining Competitive Advantage. (2nd ed. Upper Saddle River, NJ: Prentice-Hall). Bednall, S. & Kanuk, W. 1997, Consumer Behavior, Pretice-Hall Australia, Sydney. Brammer, S., Brooks, C. and Pavelin, S. (2006), Corporate social performance and stock returns: UK evidence from disaggregate measures, Financial Management, 35 (3). Carroll, A., B., (1979). A three-dimensional conceptual model of corporate performance; Academy of Management Review, 4 (4), 497-505. Carroll, A. (1999). Corporate social responsibility-evaluation of a definitional construct. Business and Society 38, 268–295. Crowther, D., & Gular, A. (2006). Corporate social responsibility. Ventus Publishing ApS. Fox, Karen F. A. and Philip Kotler, (1980), “The Marketing of Social Causes: The First Ten Years,” Journal of Marketing 44, 24-33. Graves, S. B. and Waddock S. A. (1994), Institutional Owners and Corporate Social Performance, Academy of Management Journal 37(4). Griffin, J. and Mahon, J. (1997), The corporate social performance and corporate financial performance debate. Twenty-five years of incomparable research, Business and Society, 36 (1). Kotler, Philip and Alan R. Andreasen (1991), Strategic Marketing for Nonprofit Organizations, 4th ed. Englewood Cliffs. NJ: Prentice-Hall, Inc. Kotler, P. 2000, Marketing Management: The Millennium Edition, International edition, Prentice- Hall, New Jersey. Luck, David J. (1974), “Social Marketing: Confusion Compounded,” Journal of Marketing. 38 (October). 70-72. McWilliams, A., Siegel, D. (2000), Corporate social responsibility and financial performance: correlation or misspecification?, Strategic Management Journal 21(5). Moskowitz M (1972), Choosing socially responsibility stocks, Business Society 1. 54. Orlitzky, M., Schmidt, F.L., and Rynes, S.L. (2003), Corporate Social and Financial Performance: a metaanalysis, Organization Studies, 24(3). Statman, M. (2000), Socially responsible mutual funds, Financial Analysts Journal, vol. 56 Waddock, S., A., & Graves, S., B. (1997). The corporate social performance: Financial performance link, Strategic Management Journal, 18 (4), 303-19. Waddock, S., A., & Graves, S., B., (1997) “The corporate social performance– financial performance link”, Strategic Management Journal, 18(4), 303- 319. |