Public Demand for Improved Urban Water Supply Services in Multan


Volume 16 Issue 1 2020


Junaid Alam Memon
Pakistan Institute of Development Economics.

Junaid Ishaq
Pakistan Institute of Development Economics.

Fateh Muhammad Mari
P&D, Government of Sindh.

Abstract Governments in developing countries face financial constraints to ensure the supply of clean drinking water. They may benefit from increasing water charges for those who are willing to pay a little extra instead of their demand for improvement in water quality and service. To check the plausibility of this proposal, we investigated drinking water supply and quality, and well-off consumers' demand for improved service delivery in Shah-Rukun-e-Alam and Mumtazabad towns in Multan city of Pakistan. Qualitative data obtained through a questionnaire survey was analyzed using descriptive and regression techniques. Qualitative information obtained through semi-structured interviews helped design survey questionnaires and elaborate quantitative results. Results reveal that the respondents accord high importance to the provision of safe drinking water than to other daily household needs. The demand for improvement in water supply parameters exceeds the demand for improvements in water quality parameters, with the reliable supply being the most demanded improvement. The majority realize the government’s budget constraints in improving service delivery. Most respondents would pay PKR 100 in addition to what they are paying now. Their willingness to pay (WTP) this amount correlates with their awareness of water and health nexus and depends on household income, number of children under 14 years age, and awareness of actual water quality testing through laboratory. Besides recommending raise of water charges by PKR 100 per month per household in both towns, the service quality improvement may consider interventions such as mobile water testing laboratory and awareness campaigns motivate citizens to pay for safe drinking water.
Keywords Water services, Utility functions, Quality & Supply of water services, Household’s Income, and Household’s willingness.
Year 2020
Volume 16
Issue 1
Type Research paper, manuscript, article
Recognized by Higher Education Commission of Pakistan, HEC
Category "Y"
Journal Name IBT Journal of Business Studies
Publisher Name ILMA University
Jel Classification D1, D4, R2
ISSN no (E, Electronic) 2409-6520
ISSN no (P, Print) 2416-8393
Country Pakistan
City Karachi
Institution Type University
Journal Type Open Access
Type of Review Double Blind Peer Reviewed
Format PDF
Paper Link
Page 171-192
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