ANALYSIS OF INTERNAL & EXTERNAL FACTORS AFFECTING CHOICE OF BUSINESS SCHOOLS BY STUDENTS

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Volume 9 Issue 2 2013

Author(s):

Rizwana Bashir
Bahria University, Karachi Campus.
rizvvana@gmail.com

Atif Hassan
DHU Suffa University, Karachi.
atif.hassan@dsu.edu.pk

Muhammad Ali Pasha
University of Sindh Jamshoro.
muhammadalipasha@gmail.com

Shoaib Ahmed
Institute of Business & Technology Karachi.
shoaib.ahmed@ibt.edu.pk

Abstract With the changing trends, business studies have become very popular amongst the students as a means of future career. Accordingly, an issue has always been at hand with the students and parents both that which higher education institution be selected for the business management education. This research paper examines different factors that influence business student’s behavior in selecting a business school. The research has been carried out in the vicinity of Karachi city. The researchers used both primary and secondary methods of data collection. Primary data was collected through a questionnaire. A sample of 100 students was selected. Probability sampling technique was used whereby 10 students were selected from each well-known business schools of Karachi. The researcher classified different influencing factors into two main categories -- internal and internal ones and found that both internal and external factors influence business students in selecting a business school but external factors influence students more than internal factors. The outcome of the research guide the future business management students about quality and standards of various business schools as well as assist the business school in the identification of the factors critical for the students.
Keywords influencing factors, business students, business schools, Karachi.
Year 2013
Volume 9
Issue 2
Type Short Report
Recognized by Higher Education Commission of Pakistan, HEC
Category "Y"
Journal Name IBT Journal of Business Studies
Publisher Name ILMA University
Jel Classification -
DOI http://dx.doi.org/10.46745/ilma.jbs.2013.09.02.04
ISSN no (E, Electronic) 2409-6520
ISSN no (P, Print) 2416-8393
Country Pakistan
City Karachi
Institution Type University
Journal Type Open Access
Manuscript Processing Blind Peer Reviewed
Format PDF
Paper Link http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/9.2/4%20-%20Analysis%20of%20Internal%20&%20External%20Factors%20Affecting%20Choice%20of%20Business%20Schools%20by%20Students.pdf
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