VOL.10, NO.2

1. EFFECTS OF ORGANIZATIONAL CLIMATE ON EMPLOYEE SERVICE QUALITY IN FOREIGN TOBACCO COMPANY OF BANGLADESH 2. IMPACT OF INVESTOR SENTIMENTS ON FUTURE TRADING
3. IMPACT OF CUSTOMER BASED BRAND EQUITY (CBBE) ON CUSTOMER RETENTION: A COMPARATIVE STUDY OF GOVERNMENT, PRIVATE AND FOREIGN BANKS OF LAHORE, PAKISTAN 4. INVESTIGATING CONSUMER BEHAVIOR TOWARDS SELF- MEDICATION IN THE LIGHT OF UNCERTAINTY AVOIDANCE
5. ORGANIZATIONAL CULTURE AND ITS IMPACT ON EMPLOYEE CAREER PROGRESSION IN PUBLIC SECTOR ORGANIZATIONS IN PAKISTAN 6. IMPACT OF TEAM WORK ON EMPLOYEE SATISFACTION
7.PUBLIC-PRIVATE COLLABORATION FOR CORPORATE GLOBALIZATION OF PAKISTANI COMPANIES 8. EMPIRICAL EVIDENCE OF LAY-OFF SURVIVOR SICKNESS SYNDROME IN PAKISTAN
9.CONSUMER ETHNOCENTRISM AND WILLINGNESS TO BUY: ANALYZING THE ROLE OF THREE DEMOGRAPHIC FACTORS IN KARACHI 10. IMPACT OF ROLE OVERLOAD AND WORKING HOURS ON WORK-LIFE BALANCE IN SERVICE INDUSTRY
11. EFFECTS OF FOREIGN DIRECT INVESTMENT ON ECONOMIC GROWTH: EMPIRICAL EVIDENCE FROM PAKISTAN 12. ANALYSIS OF ECONOMIC AND TECHNOLOGICAL STRATEGIC FACTORS AFFECTING THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES OF APPAREL SECTOR IN PAKISTAN
13. IMPACT OF CONSUMER PERSONALITY ON CONSUMPTION BEHAVIOR 14. IMPACT OF PARENT BRAND ON BRAND EXTENSION: A CASE OF FMCG BRANDS IN PAKISTAN