REASONS AS TO WHY CONSUMER PREFERS ONE BRAND OVER ANOTHER: A STUDY OF PACKAGED MILK IN HYDERABAD USING BLIND TESTS

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Volume 13 Issue 2 2017

Author(s):

Khizer Hayat Khuhawar
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST).
khizershayat@gmail.com

Muhammad Ali Memon
University of Sindh.
muhammad.ali@usindh.edu.pk

Asadullah Shaikh
Ilma University.
asshaikh@nu.edu.sa

Hyder Ali Nizamani
University of Sindh.
shaikhasad@hotmail.com

Majid Hussain Memon
Quaid-e-Awam university,nawabshah.
Memonmajidhussain@quest.edu.pk
Abstract This paper highlights the changing trends in the consumption patterns of consumers in Hyderabad about packaged milk. Society here is getting educated, which paves way for the packaged milk firms to market the benefits of their product and warn their consumers of the harm of the loose milk. The paper concludes with the proportion of factors that influence people in Hyderabad about preferring a brand over another. This research paper tends to inform the firms in the packaged milk industry about the increasing demand for their product and the ways they can cope up with the upcoming demand.
Keywords Packaged Milk, Loose milk, Quality, Liquid Dairy Products (LDP)
Year 2017
Volume 13
Issue 2
Type Short Report
Recognized by Higher Education Commission of Pakistan, HEC
Category "Y"
Journal Name IBT Journal of Business Studies
Publisher Name ILMA University
Jel Classification M31, M11, M10
DOI http://dx.doi.org/10.46745/ilma.jbs.2017.13.02.05
ISSN no (E, Electronic) 2409-6520
ISSN no (P, Print) 2416-8393
Country Pakistan
City Karachi
Institution Type University
Journal Type Open Access
Type of Review Double Blind Peer Reviewed
Format PDF
Paper Link http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/13.2/5.pdf
Page 50-59
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