CONSUMER BEHAVIOR TOWARDS SHOPPING MALLS: A SYSTEMATIC NARRATIVE REVIEW

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Volume 14 Issue 1 2018

Author(s):

Shahzad Nasim
Hamdard Institute of Education and Social Sciences, Faculty of Social Sciences and Humanities, Hamdard University, Karachi.
shahzadnasim@live.com

Musarrat Shamshir
Associate Professor, Hamdard Institute of Education and Social Sciences, Faculty of Social Sciences and Humanities, Hamdard University, Karachi.
Musarrat Shamshir@gmail.com
Abstract The purpose of the study is to recognize the factors that influence the consumer’s behavior towards shopping centers. Along with this study, endeavors have been made to investigate different components which influence consumer behavior towards the shopping mall. This literature review found the consumer preferences towards the shopping mall. Customers do not go to the shopping mall only for shopping but also for entertainment. Different studies denote that numerous factors appeal to the customer towards the shopping mall. This work will definitely help shopkeepers or retailers to make changes (if any) in the mall to attract customers and satisfying their needs and wants and also important for the development of a mall. After reexamining 100 papers on consumer behavior towards shopping malls author recognized that the shopping environment, ease of shopping, availability of different products, showbiz offered at malls, parking facility, good product quality, discount, and sales promotion are the factors that convince the Shoppers to visit shopping malls with entertainment.
Keywords Shopping Mall; Atmospheric factors; Consumer behavior
Year 2018
Volume 14
Issue 1
Type Short Report
Recognized by Higher Education Commission of Pakistan, HEC
Category "Y"
Journal Name IBT Journal of Business Studies
Publisher Name ILMA University
Jel Classification D11, D12, D91, L80
DOI http://dx.doi.org/10.46745/ilma.jbs.2018.14.01.07
ISSN no (E, Electronic) 2409-6520
ISSN no (P, Print) 2416-8393
Country Pakistan
City Karachi
Institution Type University
Journal Type Open Access
Type of Review Double Blind Peer Reviewed
Format PDF
Paper Link http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/14.1/7.pdf
Page 81-94
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