Volume 14 Issue 2 2018


Farooque Ahmed Memon
ILMA University formerly-IBT.

Soobia Saeed
ILMA University formerly-IBT.

Asadullah Shaikh
Institute of Business and Technology, Karachi, Pakistan.

Muhammad Ali Memon
University of Sindh, Pakistan.

Abstract The aggregate number of target clients does not expand by many rates every year. The entire thought of Customer Relationship Management (CRM) is to oversee and protect the client base of any association. It requires far less exertion and assets to hold clients contrasted with drawing in new ones. Offering basic administrations and motivations can prompt client dedication which itself will pull in new clients. Throughout the last few decades' associations have understood the significance of CRM and have attempted diverse approaches to actualize CRM. Those associations that were effective in actualizing CRM were the individuals who comprehended its essential outline. The goal of this venture is to set up rules and a skeleton for effectively actualizing CRM in an association, this report will reveal insight into subtle elements on different parts of CRM and how an association can hold their current client and also draw in new ones.
Keywords Customer Relationship Management, associations, significance
Year 2018
Volume 14
Issue 2
Type Short Report
Recognized by Higher Education Commission of Pakistan, HEC
Category "Y"
Journal Name IBT Journal of Business Studies
Publisher Name ILMA University
Jel Classification D71,M11
ISSN no (E, Electronic) 2409-6520
ISSN no (P, Print) 2416-8393
Country Pakistan
City Karachi
Institution Type University
Journal Type Open Access
Type of Review Double Blind Peer Reviewed
Format PDF
Paper Link
Page 132-147
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