Volume 14 Issue 2 2018


Sobia Zaman
Department of Management Sciences Bahria University Islamabad, Pakistan.

Hamza Bhatti
Department of Management Sciences Bahria University Islamabad, Pakistan.

Mian Asif Khurshid
Department of Management Sciences Bahria University Islamabad, Pakistan.

Abstract This research reports the findings of a study concerning the acceptance of online banking in Pakistan. It investigates customer adoption within the context of Pakistan online banking services whereby the research framework is based on the extension of the Technology Acceptance Model. The research model included factors that would influence the acceptance of online banking. The framework dimensions include online banking usage, quality of internet connection, perceived enjoyment, perceived usefulness, perceived ease of use, and security & privacy. A survey was conducted to gather the data for the study. Reliability, correlation, and factor analysis were used to analyze the data. Results showed that quality of internet connection, amount of information on online banking, and security and privacy have a positive influence on online banking usage. Theoretical contributions and practical implications of the findings are discussed in the paper and suggestions for future research are proposed.
Keywords Online Banking, Attitude, TAM, Perceived Enjoyment, Security & Privacy
Year 2018
Volume 14
Issue 2
Type Short Report
Recognized by Higher Education Commission of Pakistan, HEC
Category "Y"
Journal Name IBT Journal of Business Studies
Publisher Name ILMA University
Jel Classification D18, N75
ISSN no (E, Electronic) 2409-6520
ISSN no (P, Print) 2416-8393
Country Pakistan
City Karachi
Institution Type University
Journal Type Open Access
Type of Review Double Blind Peer Reviewed
Format PDF
Paper Link
Page 41-52
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