Volume 14 Issue 2 2018


Muhammad Hafeez
Lahore Leads University, Lahore Pakistan.

Umar Farooq
Leads Business School, Lahore Leads University, Lahore Pakistan.

Muhammad Ziaullah
Department of Business Administration, Ghazi University, D.G. Khan.

Muhammad Arif
School of Business Administration, Shaheed Banzir Bhutto University, Shaheed Banzir Abad.

Samra Ashraf
Faculty of Computer Sciences, Lahore Leads University, Lahore Pakistan.

Abstract The study aims to investigate the effectiveness of an online recruitment system and its impact on organizational attraction among fresh graduate job seekers. A sample comprised of 302 fresh graduate job seekers from well-known HEC recognized business schools in the Lahore region is selected using Stratified Random Sampling. Since the data is not normal, the Kruskill Wall is a test of mean differences is applied to compare the effectiveness of e-recruitment with traditional methods of recruitment. Furthermore, the Macro process tool of Regression analysis is used to examine the matter of cost-effectiveness, ease of use, and website quality. Findings of regression results confirm that e-recruitment has a positive influence on organizational attraction and cost-effectiveness and easy to use mediate the relationship between e-recruitment and organizational attraction. However, the positive relation between e-recruitment and organizational attraction depends on the quality of the recruitment website which depicts that Sitequal (Website Quality) moderates the relationship between e-recruitment and organization attraction. Thus, this study offers valuable findings for managers that aim to adopt E-recruitment systems in their hiring process.
Keywords Recruitment, E-Recruitment, Cost Effectiveness, Easy to Use, Site quality, Organizational Attraction
Year 2018
Volume 14
Issue 2
Type Short Report
Recognized by Higher Education Commission of Pakistan, HEC
Category "Y"
Journal Name IBT Journal of Business Studies
Publisher Name ILMA University
Jel Classification J64, A23
ISSN no (E, Electronic) 2409-6520
ISSN no (P, Print) 2416-8393
Country Pakistan
City Karachi
Institution Type University
Journal Type Open Access
Type of Review Double Blind Peer Reviewed
Format PDF
Paper Link
Page 53-66
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