Volume 15 Issue 1 2019


Director Sindh HEC.

Shariq Mubashir
Research Scholar.

Abstract Social and societal marketing are the ways through which the company markets their product as per the consumer needs and demands and on the other hand, spreads the message of their interest. On the other hand corporate social responsibility (CSR) is a business approach that contributes to sustainable development by delivering economic, social, and environmental benefits for all stakeholders. The organizations set their budget to spend on the social & societal causes. In this research paper, the concept of social and societal marketing is provided along with the concept of CSR linked with Quran verses and Ahadith in favor of charity. It is emphasized in the paper that Muslim consumers are responsive towards the companies which keenly participate in the public welfare work through CSR.
Keywords Corporate Social Responsibility (CSR), Social marketing, Societal marketing, Quran, Ahadith, Charity
Year 2019
Volume 15
Issue 1
Type Research paper, manuscript, article
Recognized by Higher Education Commission of Pakistan, HEC
Category "Y"
Journal Name IBT Journal of Business Studies
Publisher Name ILMA University
Jel Classification M14, G17
ISSN no (E, Electronic) 2409-6520
ISSN no (P, Print) 2416-8393
Country Pakistan
City Karachi
Institution Type University
Journal Type Open Access
Type of Review Double Blind Peer Reviewed
Format PDF
Paper Link
Page 206-218
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