Factors that Influence Consumers’ Future Purchase Intention
Download| Volume 17 Issue 1 2021 | |
|---|---|
| Author(s): |
Bab Shah (Corresponding Author)
Muhammad Asif Awan
Amama Alvi Nasir Ali |
| Abstract | The main aim of this study is to examine the key factors that influence future purchase intention and shape the consumers’ attitude towards brand social media pages. Data were collected through a questionnaire survey from Lahore city, Pakistan. A total number of 380 responses were collected from which 274 were analyzed by using structural equation modeling. The outcomes of the study shows that brand credibility, brand familiarity, and attitude towards brand social media page are the key factors of future purchase intention. Moreover, the study found a negative significant association of brand familiarity and e-wom with future purchase intention for the female group. The study further found that involvement is positively significantly associated with consumers' attitudes towards social media. So far; no study examines the factors of future purchase intention based on gender. This study contributes to explaining the inconsistent results between e-WOM and future purchase intention. Implication concerning offers for managerial brand marketers, firms, and research practices and directions for future research presented. |
| Keywords | Brand Credibility, Brand Familiarity, e-WOM, Future Purchase Intention, Involvement |
| Year | 2021 |
| Volume | 17 |
| Issue | 1 |
| Type | Research paper, manuscript, article |
| Recognized by | Higher Education Commission of Pakistan, HEC | Category | "Y" | Journal Name | IBT Journal of Business Studies | Publisher Name | ILMA University | Jel Classification | C42, M31 | DOI | - | ISSN no (E, Electronic) | 2409-6520 | ISSN no (P, Print) | 2414-8393 | Country | Pakistan | City | Karachi | Institution Type | University | Journal Type | Open Access | Reviews Type | Blind Peer Reviewed | Format | Paper Link | http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/17.1/1.pdf |