Factors that Influence Consumers’ Future Purchase Intention


Volume 17 Issue 1 2021


Bab Shah (Corresponding Author)
Shaheed Benazir Bhutto University

Muhammad Asif Awan
University of veterinary and animal sciences

Amama Alvi
University of veterinary and animal sciences

Nasir Ali
University of veterinary and animal sciences

Abstract The main aim of this study is to examine the key factors that influence future purchase intention and shape the consumers’ attitude towards brand social media pages. Data were collected through a questionnaire survey from Lahore city, Pakistan. A total number of 380 responses were collected from which 274 were analyzed by using structural equation modeling. The outcomes of the study shows that brand credibility, brand familiarity, and attitude towards brand social media page are the key factors of future purchase intention. Moreover, the study found a negative significant association of brand familiarity and e-wom with future purchase intention for the female group. The study further found that involvement is positively significantly associated with consumers' attitudes towards social media. So far; no study examines the factors of future purchase intention based on gender. This study contributes to explaining the inconsistent results between e-WOM and future purchase intention. Implication concerning offers for managerial brand marketers, firms, and research practices and directions for future research presented.
Keywords Brand Credibility, Brand Familiarity, e-WOM, Future Purchase Intention, Involvement
Year 2021
Volume 17
Issue 1
Type Research paper, manuscript, article
Recognized by Higher Education Commission of Pakistan, HEC
Category "Y"
Journal Name IBT Journal of Business Studies
Publisher Name ILMA University
Jel Classification C42, M31
ISSN no (E, Electronic) 2409-6520
ISSN no (P, Print) 2414-8393
Country Pakistan
City Karachi
Institution Type University
Journal Type Open Access
Reviews Type Blind Peer Reviewed
Format PDF
Paper Link http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/17.1/1.pdf