Organizational Justice Theory and Media Professional Performance during COVID-19


Volume 17 Issue 1 2021


Dr. Taha Shabbir (Corresponding Author)
Federal Urdu University, Karachi.

Dr. Babar Hussain Shah
Allama Iqbal Open University Islamabad .

Kokab Shahzad Rathore
Advocate High Court Lahore .

Dr. Rukhsana
University of Karachi.

Abstract Sudden outbreak of COVID-19 has been emerged as threat to employee performance and so for the media employees. It has shown quite challenging effect on aworker's in-role and extra-role performance. Theprimary objectiveto write this paper is to determine the correlation between media workers perceptions of organizational performance and its success. Impact of organizational justice as a moderator is addressed. We selected a convenience sample of 222 media professionals. Responses were gathered using closed-ended questionnaires. The solutions were evaluated using Partial Least Squares Structural Equation Modeling. The result indicates that the Perceived organizational support has a meaningful role on media workers morale during COVID-19 times. Likewise, corporate fairness plays a key role in establishing a link among perceived organizational support and employee performance. Corporatesthat wanted their employees to succeed must ensure that organizational assistance and fairness are maintained in all organizational operations. Corporation backing and perceived support help to build employee trust and encourage them to work hard. Organizational support in the workplace has a greater effect on achievement. The study examined the non-linear relationship between employee and job performance among media professionals within the context of COVID-19. Corporate expect an increasing reliance on corporate resources to overcome difficulties during these times
Keywords Journalism Development; COVID-19; Media Employee;Media Management; Entrepreneurship.
Year 2021
Volume 17
Issue 1
Type Research paper, manuscript, article
Recognized by Higher Education Commission of Pakistan, HEC
Category "Y"
Journal Name IBT Journal of Business Studies
Publisher Name ILMA University
Jel Classification
ISSN no (E, Electronic) 2409-6520
ISSN no (P, Print) 2414-8393
Country Pakistan
City Karachi
Institution Type University
Journal Type Open Access
Reviews Type Blind Peer Reviewed
Format PDF
Paper Link