CONCEPT OF VALUE - BASED MARKETING:NEED FOR BLENDING THE OCCIDENTAL AND THE ORIENTAL APPROACHES
Download| Volume 3 Issue 2 2007 | |
|---|---|
| Author(s): |
Navin Mathur
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| Abstract | |
| Keywords | |
| Year | 2007 |
| Volume | 3 |
| Issue | 2 |
| Type | Research paper, manuscript, article |
| Recognized by | Higher Education Commission of Pakistan, HEC | Category | "Y" | Journal Name | IBT Journal of Business Studies | Publisher Name | ILMA University | Jel Classification | - | DOI | https://doi.org/10.46745/ILMA.jbs.2007.32.06 | ISSN no (E, Electronic) | 2409-6520 | ISSN no (P, Print) | 2416-8393 | Country | Pakistan | City | Karachi | Institution Type | University | Journal Type | Open Access | Manuscript Processing | Blind Peer Reviewed | Format | Paper Link | http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/3.2/6.%20Concept%20of%20Value%20-%20based%20Marketing-Need%20for%20Blending%20the%20Occidental%20and%20the%20Oriental%20Approaches.pdf |