Article | Open Access | Published: 10 July 2018

CONSUMER BEHAVIOR TOWARDS SHOPPING MALLS: A SYSTEMATIC NARRATIVE REVIEW

  • Shahzad Nasim
  • Musarrat Shamshir
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Abstract:  

Keywords:   Shopping Mall, Atmospheric factors, Consumer behavior

Publisher:   ILMA UNIVERSITY

Published:   10 July 2018

Issue:   Issue 1 (2018-07-10) : Volume 14

E-ISSN:   2409-6520

P-ISSN:   2414-8393

DOI:   http://doi.org/10.46745/ilma.jbs.2018.14.01.07


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