Article | Open Access | Published: 1 December 2017
REASONS AS TO WHY CONSUMER PREFERS ONE BRAND OVER ANOTHER: A STUDY OF PACKAGED MILK IN HYDERABAD USING BLIND TESTS
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Abstract:
Purpose:-This paper highlights the changing trends in the consumption patterns of consumers in Hyderabad with regard to packaged milk Methodology:-The society here is getting educated, which paves way for the packaged milk firms to market the benefits of their product and warn their consumers of the harm of the loose milk. Findings:-The paper concludes with the proportion of factors that influence people in Hyderabad about preferring a brand over another. Practical Implications:-This research paper tends to inform the firms in the packaged milk industry about the increasing demand of their product and the ways they can cope up with the upcoming demand.
Keywords:
Packaged Milk, Loose milk, Quality, Liquid Dairy Products (LDP)
Publisher:
ILMA UNIVERSITY
Published:
1 December 2017
Issue:
Issue 2 : Volume 13
E-ISSN:
2409-6520
P-ISSN:
2414-8393
DOI:
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This is an open access article distributed under the terms of the Creative Commons Attribution CC BY 4.0 license, which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.