Do Taglines have a Positive Impact on Building the Brand Perception? A Case Study on Kit Kat

• Farooq-E Azam Cheema Bahria University, Karachi
• Saba Rehman Bahria University, Karachi.
• Sayma Zia Bahria University, Karach.
• Mustaghis Ur Rehman Bahria University, Karachi.

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