Influence of Product Placement on Consumer Behavior: The Mediating Roles of Consumer Recognition with Program Celebrity and Ethical Perceptions towards Product Placement that Leads to Consumer Purchase Intention

• Asad Ullah Khan Institute of Business & Management University of Engineering and Technology, Lahore, Pakistan.
• Asif Mahmood Assistant Professor Institute of Business & Management University Of Engineering and Technology, Lahore, Pakistan
• Rab Nawaz Lodhi Institute of Business & Management University Of Engineering and Technology, Lahore, Pakistan
• Faisal Aftab Director, Research Bahria University, Islamabad, Pakistan

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