Article | Open Access | Published: 12 June 2015

Impact of Social Marketing on Customer Purchase Intention

  • Zafarullah Chanido Institute of Business & Technology Karachi, Pakistan
  • Sarah Zafar Institute of Business & Technology Karachi, Pakistan
  • Shoaib Ahmed Institute of Business & Technology Karachi, Pakistan
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Abstract:  

Keywords:   Social media, virtual marketing, internet marketing, customer information search

Publisher:   ILMA UNIVERSITY

Published:   12 June 2015

Issue:   Issue 1 (2015-06-12) : Volume 11

E-ISSN:   2409-6520

P-ISSN:   2414-8393

DOI:   http://doi.org/10.46745/ilma.jbs.2015.11.01.09


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