Article | Open Access | Published: 31 May 2014
The Consequence of Partner Relationship Quality to Predict the Successful Performance of Small and Medium Enterprises (SMEs) International Joint Ventures (IJVS) in Thailand Industrial Sectors
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Abstract:
This study highlighted the importance of partner relationship quality captured by bonding, empathy, reciprocity, and trust in SME IJV firms. Despite, there has been no systematic analysis has found in the literature regarding partnership quality in term of relationship marketing (RM) and its effect on IJV business performance across several of Thailand’s industrial sectors. By systematic random sampling, 835 questionnaires were distributed and 341 (42%) usable cases were returned for the final analysis. The study examines the direct and indirect effect of partner relationship quality and its consequence on SME IJV in Thailand across several industrial sectors. Findings: The results of the study confirmed the significant importance of partner relationship quality represented by bonding, empathy, reciprocity, and trust have fully mediated the relationship between MO and SME IJV performance. Based on this finding, partner relationship quality is implicit to be an important predictor to determine the success of SME IJV in Thailand.
Keywords:
SME, IJV, Relationship Quality, Thailand
Publisher:
ILMA UNIVERSITY
Published:
31 May 2014
Issue:
Issue 1 : Volume 10
E-ISSN:
2409-6520
P-ISSN:
2414-8393
This is an open access article distributed under the terms of the Creative Commons Attribution CC BY 4.0 license, which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.