Abstract:   The developments in IT-related fields have pushed India into the forefront of international business debates in the last one and a half-decade. The ICT developments have also meant that the Indian market has been witnessing tremendous innovation in terms of offerings; the B2C sector has been the one to experience most activity. Internet penetration is extremely low in India; still, a total of around 40 million users make it a sizeable market for study. And with mobile phone usage growing, the Indian market is set to break into a substantial market for B2C offerings, many of which have been examined herein. This paper attempts to critically review the status of B2C offerings in India. The idea here is to elucidate the origins of such offerings and juxtapose them with key ground variables to properly evaluate their economic and consumer worth. The paper draws on the researcher’s interviews with key middle and senior-level executives in Indian businesses as well as Industry groups and lawyers to properly cover these issues. This paper is a small part of the overall Ph.D. research being undertaken by the researcher and only a small portion of findings are being reported here. The approach is qualitative as an earlier quantitative study with similar objectives met with a very cautious and incomplete response from the industry.

Keywords:   B2C, Rediff, IRCTC, India

Publisher:   ILMA UNIVERSITY

Published:   27 May 2008

Issue:   Issue 1 : Volume 4

E-ISSN:   2409-6520

P-ISSN:   2414-8393