Article | Open Access | Published: 10 December 2008

Exploring the Effects of Single VS. Multiple Products and Multiple Celebrity Endorsements

  • Nam-Hyun Um Department of Advertising, The University of Texas at Austin USA
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Abstract:  

Keywords:   Celebrity Endorsement, Attribution Theory, Meaning Transfer Model

Publisher:   ILMA UNIVERSITY

Published:   10 December 2008

Issue:   Issue 2 : Volume 4

E-ISSN:   2409-6520

P-ISSN:   2414-8393

DOI:   https://doi.org/10.46745/ILMA.jbs.2008.4.2.04


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