Article | Open Access | Published: 9 July 2019
Corporate Social Responsibility (CSR) from Organizational Performance Perspective: Analysis of Pharmaceuticals Industries of Malakand Division
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Abstract:
This paper aims to explore corporate social responsibility from organizational performance perspective. This research was conducted on the pharmaceutical industries of Malakand division and by structured questionnaire data was collected from customer. 50 customers sample size was selected using convenience sampling techniques. Out of whom 40 questionnaires were received having response rate of 80% and are used for data analysis. Descriptive statistics, correlation analysis and regression analysis were used for analysis. Results of the research demonstrate that the associationamongcorporate social responsibility and organizational performance is positivein the pharmaceutical industries of Malakand division Pakistan.
Keywords:
CSR, organizational performance, Industries
Publisher:
ILMA UNIVERSITY
Published:
9 July 2019
Issue:
Issue 1 : Volume 15
E-ISSN:
2409-6520
P-ISSN:
2414-8393
DOI:
-
This is an open access article distributed under the terms of the Creative Commons Attribution CC BY 4.0 license, which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.