Article | Open Access | Published: 10 December 2018
The Linkage among Customer Equity Drivers: Building Customer Value Equity Mode
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Abstract:
Keywords:
Customer Brand Equity, Customer Relationship Equity, Customer Value Equity
Publisher:
ILMA UNIVERSITY
Published:
10 December 2018
E-ISSN:
2409-6520
P-ISSN:
2414-8393
This is an open access article distributed under the terms of the Creative Commons Attribution CC BY 4.0 license, which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.