Article | Open Access | Published: 10 December 2018
The Role of E- Recruitment in Attracting Potential Candidates Evidence from Fresh Graduate Job Seekers
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Abstract:
The study aims to investigate the effectiveness of an online recruitment system and its impact on organizational attraction among fresh graduate job seekers. A sample comprised of 302 fresh graduate job seekers from well-known HEC recognized business schools in the Lahore region is selected using Stratified Random Sampling. Since the data is not normal, the Kruskill Wall is test of mean differences is applied to compare the effectiveness of e-recruitment with traditional methods of recruitment. Furthermore, the Macro process tool of Regression analysis is used to examine the matter of cost effectiveness, easy to use and website quality. Findings of regression results confirm that e-recruitment has a positive influence on organizational attractionand cost effectiveness and easy to use mediate the relationship between e-recruitment and organizational attraction. However, positive relation between e-recruitment and organizational attraction depends on the quality of the recruitment website which depicts that Sitequal (Website Quality) moderates the relationship between e-recruitment and organization attraction. Thus, this study offers valuable findings for managers that aim to adopt E-recruitment systems in their hiring process.
Keywords:
Recruitment, E-Recruitment, Cost Effectiveness, Easy to Use, Site quality, Organizational Attraction
Publisher:
ILMA UNIVERSITY
Published:
10 December 2018
Issue:
Issue 2 : Volume 14
E-ISSN:
2409-6520
P-ISSN:
2414-8393
This is an open access article distributed under the terms of the Creative Commons Attribution CC BY 4.0 license, which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.