Article | Open Access | Published: 10 December 2018
Can Retailer Really Retain? The Nexus Between Brand Image, Customer Retention and Retailer Behavior
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Abstract:
Keywords:
Interactive services, satisfactory behavior, Retailer's behavior, brand Image, Customer Retention.
Publisher:
ILMA UNIVERSITY
Published:
10 December 2018
E-ISSN:
2409-6520
P-ISSN:
2414-8393
This is an open access article distributed under the terms of the Creative Commons Attribution CC BY 4.0 license, which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.