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IBT- JOURNAL OF BUSINESS STUDIES (JBS)

Open Access Journal

E-ISSN: 2409-6520; P-ISSN: 2414-8393

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Most Viewed Articles The Impact of Effective Performance Management system on Employee Outcomes; Evidence from the Hoteling industry of Pakistan Views: 122

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Buy or Not to Buy – The Paradigm; Understanding Correlation between Brand Perception and Brand Loyalty towards Consumer Buying Decision Process for University Students Views: 86

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