Volume 20

Issue 1

  1. Revolutionizing Digital Marketing with Blockchain Technology: An empirical investigation of Pakistani SMEs
  2. The Gendered Impact of Trade Liberalization on Informal Employment in Pakistan: A Sectoral Perspective
  3. Facilitating the Integration of Sustainability into Project Management through the Project Management Office (PMO)
  4. The Impact of Effective Performance Management system on Employee Outcomes; Evidence from the Hoteling industry of Pakistan
  5. Analyzing the Influence of Personal Selling Practices (Malpractices) on Physicians' Decision-Making in the Pharmaceutical Sector of Pakistan: The Role of Personal Selling Practices (Malpractices)