Article | Open Access | Published: 10 July 2018
IMPACT OF MARKET ORIENTATION ON FIRM PERFORMANCE; THE MEDIATING ROLE OF INNOVATION STRATEGIES IN EXCELLENCE AWARDED CORPORATE SECTOR
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Abstract:
Keywords:
Innovation strategy, Firm performance, Market orientation
Publisher:
ILMA UNIVERSITY
Published:
10 July 2018
E-ISSN:
2409-6520
P-ISSN:
2414-8393
This is an open access article distributed under the terms of the Creative Commons Attribution CC BY 4.0 license, which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.