Article | Open Access | Published: 10 January 2025
Buy or Not to Buy – The Paradigm; Understanding Correlation between Brand Perception and Brand Loyalty towards Consumer Buying Decision Process for University Students
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Abstract:
Keywords:
Buying decision, brand loyalty, brand perception, customer service, product innovation, price, product quality, moderating role.
Publisher:
ILMA UNIVERSITY
Published:
10 January 2025
E-ISSN:
2409-6520
P-ISSN:
2414-8393
This is an open access article distributed under the terms of the Creative Commons Attribution CC BY 4.0 license, which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.