Article | Open Access | Published: 1 May 2017

IDENTIFYING KEY BARRIERS TO CUSTOMER RETENTION IN BANKING SECTOR OF PAKISTAN

  • Zaid Bin Khalid University of the Punjab, Gujranwala Campus
  • Naveed Iqbal Chaudhry University of the Punjab, Gujranwala Campus
  • Iqra Arif University of the Punjab, Gujranwala Campus
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Abstract:  

Keywords:   Banking Sector, Barriers, Customer Retention, Interpretive Structural Modeling

Publisher:   ILMA UNIVERSITY

Published:   1 May 2017

Issue:   Issue 1 (2017-05-01) : Volume 13

E-ISSN:   2409-6520

P-ISSN:   2414-8393

DOI:   -


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