Article | Open Access | Published: 15 December 2016

The Moderating Role of Social Class: Effect of Brand Service Scapes on Loyalty

  • Atif Shahab Butt Assistant Professor, Iqra University, Main Campus, Karachi
  • Dr. Irfan Hameed Knowledge Unit Leader (Business), Iqra University, Main Campus, Karachi
  • Dr. Imran Hameed Teaching Faculty, University Of Lahore, Lahore
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Abstract:  

Keywords:   Services scape, Loyalty, Services Marketing, Social Dimension, Design Dimension, Ambiance, Physical Environment..

Publisher:   ILMA UNIVERSITY

Published:   15 December 2016

Issue:   Issue 2 (2016-12-15) : Volume 12

E-ISSN:   2409-6520

P-ISSN:   2414-8393

DOI:   http://doi.org/10.46745/ilma.jbs.2016.12.02.03


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