Gauging the Curiosity of Television Viewers - A Comparative Study on Comic versus Serious Appeals when Promoting Higher or Lower Thought Products

• Syed Karamatullah Hussainy PhD. Business Administration Student at Preston University, Karachi Dean, Faculty of Management Sciences Khadim Ali Shah Bukhari Institute of Technology (KASBIT).
• Dr.Rukshar Ahmed Professor& Dean, Post Doctorate in Management & Law, HEC Approved Supervisor, HEC Approved Resource Person, PhD from University of Karachi.

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