Article | Open Access | Published: 7 December 2015

Factors behind Brand Switching in Telecommunication Industry of Pakistan

  • Sobia Shujaat Assistant Professor at Bahria University Karachi
  • Dr. Nadeem A. Syed Associate Professor at SZABIST Karachi
  • Usama Ahmed Research scholar at the Bahria University Karachi.
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Abstract:  

Keywords:   Value added services, promotional offers, brand image, network quality

Publisher:   ILMA UNIVERSITY

Published:   7 December 2015

Issue:   Issue 2 (2015-12-07) : Volume 11

E-ISSN:   2409-6520

P-ISSN:   2414-8393

DOI:   http://doi.org/10.46745/ilma.jbs.2015.11.02.03


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