Article | Open Access | Published: 12 June 2015

Disparagement as a Processing Stimulus for Humor in Advertising

  • Dr. Irfan Hameed Pakistan
  • Dr.Siraj Jamal Siddiqui Pakistan
  • Dr.Javed Hussai Iqra University Main Campus, Karachi
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Abstract:  

Keywords:   Disparagement, Humor in Advertising, Purchase Intention

Publisher:   ILMA UNIVERSITY

Published:   12 June 2015

Issue:   Issue 1 (2015-06-12) : Volume 11

E-ISSN:   2409-6520

P-ISSN:   2414-8393

DOI:   http://doi.org/10.46745/ilma.jbs.2015.11.01.07


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