Article | Open Access | Published: 31 May 2014
Investigating the Impact of Balanced Scorecard on Performance of Business: A Study Based on the Banking Sector of Pakistan
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Abstract:
This study is made to investigate the practicability and effectiveness of setting and implementing the Balance Score Card (BSC) in improving the overall performance of an organization. Multiple Regression has been deployed to analyze the survey results. The BSC model has been formulated based on five Perspectives: financial, internal control, learning, and growth, customers, and Vision and Strategy. The findings of the study suggest that implementation of Balance scorecard models in Banks provide favorable outcomes in perspectives of financial, internal control, learning and growth, and customers. The financial Perspective of BSC greatly influences the Banks performance. Further, setting the standards for customer preferences pursue the customers to be loyal to Bank. The outcome of this study provides a framework and importance of the application of the Balanced Score Card in the Banking Industry. The other Industry may also take benefit of this study.
Keywords:
Internal Control, Performance Measurement, Efficiency
Publisher:
ILMA UNIVERSITY
Published:
31 May 2014
Issue:
Issue 1 : Volume 10
E-ISSN:
2409-6520
P-ISSN:
2414-8393
This is an open access article distributed under the terms of the Creative Commons Attribution CC BY 4.0 license, which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.