From Trust to Transaction: Exploring the Interplay of Brand Loyalty, Perception, Product Quality, and Price in Shaping Buying Decisions
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Syed Kashif Rafi, Mushtaque Ali Jariko, Tania Mushtaque |
Article | Open Access | Published: 28 July 2025 |
Views: |
179 |
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Downloads: |
343 |
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Foreign Aid, Human Capital and Economic Growth: The case of South Asian Countries
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Muhammad Akram, Muhammad Idrees, Muhammad Imran |
Article | Open Access | Published: 28 July 2025 |
Views: |
162 |
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Downloads: |
180 |
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The Role of HR as Change Agent Towards Organizational Effectiveness - An Empirical Study with Respect to Pakistani Organizations
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Muhammad Asif Khan, Syeda Nazneen Waseem |
Article | Open Access | Published: 28 July 2025 |
Views: |
187 |
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Downloads: |
163 |
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HRM Training as the Heartbeat of Mitigating Burnout and organizational commitment in the High-Stress Healthcare Environment
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Ruby Shabbir , Mushtaque Ahmed |
Article | Open Access | Published: 28 July 2025 |
Views: |
178 |
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Downloads: |
179 |
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Intention to Use Islamic Mobile Banking Services: Detailed Analysis Based on Theoretical Triangulization
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Nazia Abdul Rehman, Muhammad Faisal Sultan, Zaibunnisa Siddiqi , Shahzad Nasim |
Article | Open Access | Published: 28 July 2025 |
Views: |
202 |
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Downloads: |
172 |
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Buy or Not to Buy – The Paradigm; Understanding Correlation between Brand Perception and Brand Loyalty towards Consumer Buying Decision Process for University Students
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Syed Kashif Rafi, Mushtaque Jariko, Tania Mushtaque |
Article | Open Access | Published: 10 January 2025 |
Views: |
371 |
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Downloads: |
1709 |
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Running Musharakah in Islamic Banking Industry of Pakistan: An Analysis of Product Structure and its Practical Implementation
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Imtiaz Ahmed, Muhammad Shujaat Saleem |
Article | Open Access | Published: 10 January 2025 |
Views: |
427 |
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Downloads: |
1442 |
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Relating Theory of Planned Behavior with the Purchase of Over the Counter Medicines in Karachi City
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Nazia Abdul Rehman, Muhammad Faisal Sultan, Zaibunnisa Siddiqi, Shahzad Nasim |
Article | Open Access | Published: 10 January 2025 |
Views: |
296 |
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Downloads: |
646 |
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The Role of Intrinsic and Extrinsic Job Motivational Factors in Enhancing Employee Performance: A Mediating Effect of Employee Commitment
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Sanam Nawaz Kalhoro, Sarfraz Ali Malak, Bakhtawar Memon, Amjad Hussain Lashari |
Article | Open Access | Published: 10 January 2025 |
Views: |
341 |
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Downloads: |
897 |
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Impact of Fintech & Monetary Policy on Liquidity Creation
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Riffat Mughal, Abrar Ahmed , Shaista Kamal Khan, Asad Ali |
Article | Open Access | Published: 10 January 2025 |
Views: |
326 |
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Downloads: |
1159 |
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