Article | Open Access | Published: 20 July 2024

Analyzing the Influence of Personal Selling Practices (Malpractices) on Physicians' Decision-Making in the Pharmaceutical Sector of Pakistan: The Role of Personal Selling Practices (Malpractices)

Sh. M. Fakhre Alam Siddiqui Karachi University Business School University of Karachi Pakistan
Danish Ahmed Siddiqui Karachi University Business School University of Karachi Pakistan

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Abstract:

Keywords: Personal selling malpractices, Pharmaceutical industry, Medical representatives, Physicians, Partial least square path model, Confirmatory factor analysis

Publisher: ILMA UNIVERSITY

Published: 20 July 2024

Issue: Issue 1 (2024-07-20) : Volume 20

E-ISSN: 2409-6520

P-ISSN: 2414-8393

DOI: http://dx.doi.org/10.46745/ilma.jbs.2024.20.01.01

This is an open access article distributed under the terms of the Creative Commons Attribution CC BY 4.0 license, which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.

IBT- JOURNAL OF BUSINESS STUDIES (JBS)

Open Access Journal

E-ISSN: 2409-6520; P-ISSN: 2414-8393

Analyzing the Influence of Personal Selling Practices (Malpractices) on Physicians' Decision-Making in the Pharmaceutical Sector of Pakistan: The Role of Personal Selling Practices (Malpractices)